The Voice of the VPN Industry: Driving Privacy, Security, and Trust Through Clear, Accountable Standards
Championing Responsible VPN Practices for a Safer Internet
The VPN Trust Initiative (VTI) is the unified voice of the VPN industry—committed to advancing online privacy, security, and freedom through clear standards and trusted practices.
Founded and led by the Internet Infrastructure Coalition (i2Coalition), VTI brings together leading VPN providers to define and uphold principles that protect users, defend against harmful policy overreach, and build confidence in VPN technology.
At the heart of our work are the VTI Principles—a framework developed with input from industry experts and civil society to ensure VPN services meet rigorous expectations across five key areas: Security, Privacy, Advertising Practices, Disclosure and Transparency, and Social Responsibility.
Together, these principles serve as a code of conduct for ethical VPN providers, a reference point for policymakers, and the basis for the VPN Trust Seal, our public mark of accountability and compliance.
Read the full VTI Principles document here:
Why Trust Matters
In a world where digital surveillance and online threats are increasing, VPNs are essential tools that protect individuals, journalists, businesses, and vulnerable communities. But not all VPNs are created equal. Without clear standards, users can’t easily tell which services to trust.
That’s why the VTI exists:
To elevate the standards of the VPN industry, ensure providers are held accountable, and protect the fundamental rights of users across the globe.
The VPN Trust Seal
The VPN Trust Seal is awarded to providers who demonstrate alignment with the VTI Principles. It signals to the public that a provider operates with integrity, transparency, and a strong commitment to user privacy and security.
The VPN Trust Seal accreditation program provides a clear public indicator that a participating VPN provider follows established best practices for delivering service in these five areas. For more detailed information on each of these principles and how to get the VPN Trust Seal, please contact Hilary Osborne at [email protected].
Get In Touch
If you’d like to know more about the VTI Principles and i2Coalition’s VPN Trust Initiative, please contact us.